When it comes to search engine optimization (SEO), the length of a URL can play a significant role in how well a page ranks on search engine results pages (SERPs). In general, short URLs are often seen as more SEO-friendly than long, convoluted URLs. Short URLs are easier for both users and search engines to read and understand. Search engines like Google prefer URLs that are clear, concise, and descriptive, as they help crawl the web more efficiently and provide users with relevant information. A short, keyword-rich URL can give both search engines and users a quick indication of what the page is about, which can positively impact rankings.

From a user experience perspective, short URLs are more likely to be shared and clicked on. Longer URLs can appear overwhelming or suspicious, particularly when they’re filled with complex parameters and numbers. This can deter users from clicking and may even harm the credibility of the link. On the other hand, short URLs are visually cleaner, making them more attractive and easier to share, whether on social media, in emails, or within online articles. The more clicks and engagement a link gets, the more likely it is to signal to search engines that the content is relevant and valuable, further boosting SEO performance.

However, that doesn’t mean long URLs are always bad for SEO. In some cases, a longer URL may contain valuable keywords that are important for ranking. For example, a long URL that contains a full description of the content, such as “brandname.com/seo-strategy-for-beginners,” could offer more context and relevance to search engines compared to a shorter, more generic link like “brandname.com/seo-tips.” The key is to strike a balance between being concise and providing enough detail in the URL to accurately reflect the page content.

Ultimately, the best practice for SEO is to use short URLs that still include important keywords. The URL should be simple and clean but should also convey the main topic of the page. Avoid excessive use of stop words like “and,” “the,” or “in,” as they don't add much value and only lengthen the URL unnecessarily. When creating URLs, always prioritize clarity, brevity, and relevancy, as these factors will enhance both the user experience and SEO performance.