Articles & Insights

Marketing insights, link tracking strategies, and analytics best practices.

Turning Every Click Into Real Intelligence

Turning Every Click Into Real Intelligence

Counting total link clicks is a relic of an old era of digital marketing. Knowing that a link was cl...

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Your URL Shortener Is Sitting on Massive Data

Your URL Shortener Is Sitting on Massive Data

Most businesses view URL shorteners as simple utility tools used to clean up messy links and save ch...

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Improve Campaigns Without Changing Ads

Improve Campaigns Without Changing Ads

When a digital marketing campaign begins to underperform, the default response for most growth teams...

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Why Conversion Tracking Isn’t Enough Anymore

Why Conversion Tracking Isn’t Enough Anymore

For years, setting up standard conversion tracking was considered the gold standard of digital marke...

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The Missing Layer in Modern Attribution

The Missing Layer in Modern Attribution

Marketing attribution is one of the most frustrating challenges facing growth teams today. Marketers...

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What Marketing Platforms Miss Between Click & Site

What Marketing Platforms Miss Between Click & Site

Most digital marketers treat the journey from an ad click to a website visit as an instantaneous, fl...

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Why Ad Giants Can’t Tell You Which Clicks Matter

Why Ad Giants Can’t Tell You Which Clicks Matter

Meta and Google possess some of the most sophisticated data tracking infrastructure in human history...

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Meta Pixel vs Google Analytics vs Intent Scoring

Meta Pixel vs Google Analytics vs Intent Scoring

Modern digital marketers use a variety of tracking tools to measure campaign success, often struggli...

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Traffic Volume vs Traffic Quality

Traffic Volume vs Traffic Quality

It is easy to get caught up in the excitement of a fast-growing traffic chart on an analytics dashbo...

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Why More Traffic Can Ruin Marketing Results

Why More Traffic Can Ruin Marketing Results

The directive from business leadership is almost always to get more traffic to the website. There is...

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Intent Scoring Explained Without Buzzwords

Intent Scoring Explained Without Buzzwords

The marketing technology industry loves complex jargon, and terms like "intent scoring" are frequent...

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Predict Conversion Potential Early

Predict Conversion Potential Early

Traditional digital marketing is fundamentally reactive in nature. Growth teams typically launch a c...

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