Articles & Insights

Marketing insights, link tracking strategies, and analytics best practices.

The Future of Marketing Is First-Party Data

The Future of Marketing Is First-Party Data

The digital marketing landscape is undergoing a massive, permanent shift in how user data is collect...

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The Power of Short URLs in Performance Ads

The Power of Short URLs in Performance Ads

Performance marketing is a discipline of small margins and constant optimization. Marketers ruthless...

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Why Marketers Need Redirect Data

Why Marketers Need Redirect Data

In the highly competitive world of digital marketing, access to accurate data is the ultimate compet...

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How Smart Redirects Improve Performance

How Smart Redirects Improve Performance

Static hyperlinks are the invisible threads that connect the modern internet, but they are completel...

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The Value of What Happens Before the Page Loads

The Value of What Happens Before the Page Loads

When evaluating digital performance, teams spend almost all of their time analyzing on-page metrics ...

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Turning Every Click Into Real Intelligence

Turning Every Click Into Real Intelligence

Counting total link clicks is a relic of an old era of digital marketing. Knowing that a link was cl...

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Your URL Shortener Is Sitting on Massive Data

Your URL Shortener Is Sitting on Massive Data

Most businesses view URL shorteners as simple utility tools used to clean up messy links and save ch...

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Improve Campaigns Without Changing Ads

Improve Campaigns Without Changing Ads

When a digital marketing campaign begins to underperform, the default response for most growth teams...

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Why Conversion Tracking Isn’t Enough Anymore

Why Conversion Tracking Isn’t Enough Anymore

For years, setting up standard conversion tracking was considered the gold standard of digital marke...

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The Missing Layer in Modern Attribution

The Missing Layer in Modern Attribution

Marketing attribution is one of the most frustrating challenges facing growth teams today. Marketers...

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What Marketing Platforms Miss Between Click & Site

What Marketing Platforms Miss Between Click & Site

Most digital marketers treat the journey from an ad click to a website visit as an instantaneous, fl...

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Why Ad Giants Can’t Tell You Which Clicks Matter

Why Ad Giants Can’t Tell You Which Clicks Matter

Meta and Google possess some of the most sophisticated data tracking infrastructure in human history...

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