Articles & Insights

Marketing insights, link tracking strategies, and analytics best practices.

The Missing Layer in Modern Attribution

The Missing Layer in Modern Attribution

Marketing attribution is one of the most frustrating challenges facing growth teams today. Marketers...

Read More
What Marketing Platforms Miss Between Click & Site

What Marketing Platforms Miss Between Click & Site

Most digital marketers treat the journey from an ad click to a website visit as an instantaneous, fl...

Read More
Why Ad Giants Can’t Tell You Which Clicks Matter

Why Ad Giants Can’t Tell You Which Clicks Matter

Meta and Google possess some of the most sophisticated data tracking infrastructure in human history...

Read More
Meta Pixel vs Google Analytics vs Intent Scoring

Meta Pixel vs Google Analytics vs Intent Scoring

Modern digital marketers use a variety of tracking tools to measure campaign success, often struggli...

Read More
Traffic Volume vs Traffic Quality

Traffic Volume vs Traffic Quality

It is easy to get caught up in the excitement of a fast-growing traffic chart on an analytics dashbo...

Read More
Why More Traffic Can Ruin Marketing Results

Why More Traffic Can Ruin Marketing Results

The directive from business leadership is almost always to get more traffic to the website. There is...

Read More
Intent Scoring Explained Without Buzzwords

Intent Scoring Explained Without Buzzwords

The marketing technology industry loves complex jargon, and terms like "intent scoring" are frequent...

Read More
Predict Conversion Potential Early

Predict Conversion Potential Early

Traditional digital marketing is fundamentally reactive in nature. Growth teams typically launch a c...

Read More
The Traffic Quality Problem Nobody Talks About

The Traffic Quality Problem Nobody Talks About

There is an uncomfortable truth in the digital advertising industry that few platforms care to discu...

Read More
Why Conversion Rate Alone Is Misleading

Why Conversion Rate Alone Is Misleading

Conversion rate is universally accepted as a primary health indicator for digital businesses. It see...

Read More
Not All Clicks Are Equal: Identifying Intent

Not All Clicks Are Equal: Identifying Intent

In the early days of digital marketing, counting raw clicks was an acceptable way to measure campaig...

Read More
The Hidden Cost of Optimizing for CTR

The Hidden Cost of Optimizing for CTR

Click-through rate has long been treated as the ultimate metric for measuring ad creative success. M...

Read More