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Occuz appends traffic quality and validation labels directly to your destination URLs. This allows your advertising platforms to dynamically optimize for genuine audience intent rather than raw, unverified clicks.
When a visitor interacts with an Occuz short link, our platform quickly assesses the likely validity and quality of that interaction. This creates an intent score that translates into actionable, easy-to-read marketing labels. These labels are then appended as OCI (Occuz Intent) and OCV (Occuz Verified) parameters on your final landing page.
Our assessment is dynamic-combining smart, instantaneous connection checks with ongoing post-click behavior to build a complete picture of your traffic quality.
As a user navigates to your page, Occuz evaluates environmental risk factors, geographic locations, device information, topography, engagement metrics, and baseline connection metrics. This data is then cross-referenced with context, historical data patterns, specific campaign verticals, and industry benchmarks, the system secures an authoritative quality snapshot before the user even views your content.
Once the visitor lands, Occuz updates the baseline score using live engagement behaviors and retains the data for future engagment. Factors like active time spent on the site, returning visitor status, and positive user interactions confirm genuine interest and safely elevate the visitor's quality score.
Occuz continuously filters out non-human behavior, automated scrapers, and suspicious cloud hosting networks. Legitimate human users are accurately identified and prioritized, keeping your marketing funnels clean and safeguarding your campaign budgets.
| Score range | Label | OCI value | OCV value | Meaning |
|---|---|---|---|---|
| 85 – 100 | high | oci=hi |
ocv=ve |
Premium traffic showing strong active engagement |
| 65 – 84 | medium-high | oci=mh |
ocv=ve |
Clean ad traffic with high conversion potential |
| 45 – 64 | medium | oci=md |
ocv=ve |
Standard, organic, or direct traffic entry |
| 25 – 44 | medium-low | oci=ml |
ocv=pve |
Inconclusive or limited interaction signals |
| 0 – 24 | low | oci=lo |
ocv=no |
Unverified, high-risk, or low-intent signals |
| - | bot | oci=bot |
ocv=no |
Confirmed invalid or automated traffic |
ocv=veocv=pveocv=no
Example final URL:
https://yourdomain.com/landing-page?utm_source=meta&oci=hi&ocv=ve
Step 1: Ensure your Meta Pixel is active on the landing page destination.
Step 2: In Meta Events Manager, verify events are firing for destination visits.
Step 3: Create a Website Custom Audience using URL rules such as:
URL contains oci=hiURL contains ocv=veURL contains oci=hi AND URL contains ocv=veStep 4: Use this audience for retargeting, lookalikes, or value-based campaign segmentation.
Step 1: Ensure Google tag / GTM is installed on the destination site.
Step 2: In Google Ads Audience Manager, create a Website Segment with URL rules:
Page URL contains oci=hiPage URL contains ocv=veoci=mh and oci=mdStep 3: Apply segments to observation mode first, then optimize bids and budget toward higher-intent cohorts.
Step 1: Install TikTok Pixel on your destination landing page via TikTok Events Manager or GTM.
Step 2: In TikTok Ads Manager, go to Assets > Audiences and create a Website Traffic audience.
Step 3: Set URL rules to filter by OCI/OCV parameters:
URL contains oci=hiURL contains ocv=veoci=hi OR oci=mhStep 4: Use these audiences for retargeting or create Lookalike Audiences based on high-intent visitors to scale efficiently.
Step 1: Install the Snap Pixel on your destination page via Snapchat Ads Manager or GTM.
Step 2: Under Audiences > New Audience > Snap Audience Match / Pixel Custom Audience, set website visitor rules.
Step 3: Add URL filter conditions:
URL contains oci=hiURL contains ocv=veStep 4: Target or exclude these audiences in campaigns, or use them as seeds for Lookalike Audiences.
Step 1: Install the X Pixel on your destination landing page.
Step 2: In X Ads Manager, go to Tools > Audience Manager > Create Audience > Website Visitors.
Step 3: Use URL contains rules to filter traffic by intent quality:
URL contains oci=hiURL contains ocv=veStep 4: Apply audiences for retargeting or exclude low-intent visitors (oci=lo, ocv=no) to reduce wasted spend.
Step 1: Install Yahoo Dot (Yahoo's pixel) on your destination landing page.
Step 2: In Yahoo Ads, navigate to Audience Lists and create a Website Visitors audience.
Step 3: Define URL-based inclusion rules:
URL contains oci=hiURL contains ocv=veStep 4: Apply the segment to native, display, or search campaigns on Yahoo DSP for intent-qualified retargeting.
oci=hi + ocv=veoci=mh or oci=md + ocv=veoci=ml + ocv=pveoci=lo or ocv=noThese segments can be used for creative testing, bid multipliers, retargeting windows, and conversion-priority campaign design.
While OCI and OCV give you instant clarity on click quality, the Occuz Pixel is what transforms that data into a continuous growth engine for your business.
By connecting near real-time user behavior with pre-click intent, the Occuz Pixel helps track customer journeys from first touch through conversion signals. It helps bridge the gap between what users view and how they engage, so teams can refine marketing strategy and prioritize high-value traffic.
With the Occuz Pixel activated, your marketing can become smarter and more efficient over time. By feeding performance data back into your campaigns, teams can improve audience targeting, reduce wasted ad spend, and support stronger conversion outcomes across Meta, Google, TikTok, Snapchat, X, Yahoo, and beyond.